Lofe® Acquired by Intenz®

As of November 1, Lofe®, a well-known name in the horticulture industry, will continue under the umbrella of Intenz®, the brand of VDE Plant.

For years, Intenz® has been recognized for its innovative Hydroponic concepts, where plant roots are carefully rinsed to enhance their ornamental value. This acquisition marks a significant step for VDE Plant, further strengthening its position in the Hydroponics segment.

With this merger, we are combining expertise, passion, and innovation to bring even more unique and sustainable plant concepts to the market. Stay tuned for exciting new developments!

Lofe®, founded by Anaiah Holland and Piet Jan Reijm, has been a key player in the Hydroponics market. With this acquisition, VDE Plant, under the Intenz® brand, is set to grow further as a leading and most complete provider in the Hydroponics segment.

The entire Lofe collection has now been fully integrated into the Floriday platform of VDE Plant, making all products easily accessible to customers.

A Stronger Future for Hydroponics

Edwin van der Eijk, Commercial Director of VDE Plant, shared:
"We have always seen Lofe as a valuable fellow grower with a unique contribution to the Hydroponics market. Lofe and Intenz were often presented together to customers across Europe. With this acquisition, we can continue our growth, further professionalize the Hydroponics segment, and provide even better advice to our customers with a comprehensive and diverse range of products."

With this merger, VDE Plant and Intenz® are taking another step towards innovation, sustainability, and excellence in Hydroponics. Exciting times ahead!

VDE Plant, a family-owned company with over 75 years of experience, cultivates approximately 8 million houseplants annually across 12 hectares. With a dedicated team of 85 enthusiastic employees, we work daily to grow and process high-quality indoor plants.

For more information about this acquisition, feel free to contact our sales team or reach out to your regular VDE Plant contacts.

Lofe Hydroponic Concepts Coming Soon

Over the next few months, Lofe’s Hydroponic concepts will be integrated into our webshop, making them even more accessible. Our dedicated webshop team is ready to carefully package your plants and assist you with any inquiries via customer service.

We look forward to continuing this journey with you and providing the best in Hydroponic innovation!